The appearance of the package has a significant effect on how a customer perceives supplements (vitamins and protein powders, herbal capsules, or wellness blends) that they buy. The packaging does not simply need to get the product from point A to point B. It also has to create a strong brand connection between the supplement and the customer, as it establishes quality and trust from the first touch. A well-designed printed cardboard box performs all of these functions and is considered a designer packaging solution.
The Benefits of Printed Cardboard Packaging
Using printed cardboard boxes as the primary container for your supplement line provides you with far more than just a box to ship your products. According to packaging professionals, an expertly crafted and custom-printed shipping box serves as a “brand ambassador” for your supplement line.
Creating a Great First Impression. Customers make decisions based on images that catch their eye, so having an attractive box with your logo and colors signals to customers that you are a professional company, have a great product, and pay attention to detail.
Creating a Strong Unboxing Experience. The experience of opening the box and discovering the product inside has just as much importance as the product itself. Custom designed boxes enable customers to keep that sense of wonder, providing a great feeling after having purchased their supplement.
Packaging Creates Added Value to the Product. Even though the product inside the box is identical, attractive packaging has a high perceived value. Attractive packaging causes customers to place a higher premium value on the product than if it were in a plain brown box.
Thus, while a plain brown box simply delivers the product to the end user, a printed, properly designed box sells the brand.
Important Design & Structure Principles for Supplement Boxes
When selecting boxes for supplements, focusing on box design/structure is just as important as the print/graphics. The following are the three main areas of focus:
Box Fit/Dimensions: It’s crucial to match the size of the custom boxes to the actual size of the product. There should not be an excess amount of space inside the box; therefore, selecting the correct box size will keep items secure while in transit, eliminate the need for fillers, and produce a cleaner and more premium experience when opening.
Durability: Many supplements travel throughout the supply chain (shipping, demonstrating, handling) and, therefore, need to use an adequate material for the box. Selecting high-strength materials (i.e., corrugated cardboard, double-wall cardboard, or reinforcing corners) will better protect the contents of the box.
User-Friendly: Packaging must be both functional and user-friendly. While protecting products from damage is important, it is equally important to allow customers to easily open the packaging to access the supplements. The box should be designed so that customers do not become frustrated when attempting to open the packaging.
On-Brand Visual Design: Boxes designed for supplements should represent your brand’s image consistently. The use of consistent colors, logo, and typography in the design of a box will create an overall on-brand experience for customers, based on your brand’s messaging and values of healthiness, luxury, sustainability, or minimalism.
Consider the Inside of the Packaging Too: The inside of a box is just as important as the outside. Custom inserts, compartments, dividers, thank-you notes, or messages on the inside lid of the box may create an emotional connection between customers and the product and demonstrate the brand’s level of care. Taking the time to consider how the packaging will appear after the customer opens the box will enhance the customer’s experience.
Sustainability: With more and more consumers becoming conscious of their impact on the environment, packaging that is made from recyclable or biodegradable cardboard and developed through sustainable practices will find a more receptive audience from customers.
Best Printing Practices for Supplement Packaging
When done well, printing will help to convey the message of your brand effectively to your customers and create a high-quality feel to your boxes. Below are several tips to follow for the best results.
Clear Branding and Readability. Your logo, supplement name, and other key information must be highly visible and clearly readable. Avoid using too many words on your boxes.
Minimalistic design is often the most effective method to convey your packaging. The current trend is to use muted colors, simple fonts, and either spot UV or soft-touch finishes to convey a premium appearance without overwhelming the design.
Consistent Packaging Throughout Product Line. If your company sells multiple supplement SKUs, creating consistent packaging language for each SKU will help build brand recognition and loyalty.
Add Value Touches to Your Packaging. The box itself can be the perfect canvas to tell the story of your product; for example, you may want to include taglines like “pure, potent, trusted” or include a small description of how your products are made, where the ingredients come from, and how to use the products. These added-value touches will help build trust and a perception of care for your customers.
Make it Shareable. In today’s social media world, many consumers post unboxing videos/photos of their purchases. Therefore, it is beneficial to design your shipping boxes with an attractive visual appeal so that your customers will share them with others – free advertising.
“Your Custom Printed Shipping Box is Your Brand Ambassador.”
Why Your Search Includes “Custom Shipping Boxes Near Me”
If you are sourcing packaging for dietary supplements, including “custom shipping boxes near me” in your internet search will allow you to locate local vendors that offer the following services:
- Provide personalized service & faster turnaround times
- Assistance with local delivery regulations and policies, as well as compliance with laws when importing, will help you navigate through the complexities of shipping products across country borders.
- Testing out prototypes before full production will provide an opportunity to test out your product.
- By sourcing locally, you achieve cost savings in shipping and reduce your carbon footprint.
Sourcing materials locally provides you with many advantages, including flexibility in production, ease of communication, and quicker production.
What Types of Factors Are There Where Packaging Matters
Properties of Custom Packaging
- Interesting to note that companies that utilize custom printed boxes improve consumers’ perception of their brand, have better experiences when unboxing, and have improved levels of consumer satisfaction.
- Custom packaging reduces shipping damage and return rate due to the way the packaging was designed. This leads to cost savings and increased customer retention.
- Formats of minimalistic style luxury packaging currently on the Market. Current trends indicate that companies that are branding their product line using a minimalist style luxury packaging format are at an advantage when trying to reposition themselves as premium or health-focused supplement brands.
All of this helps us to understand that packaging is an important part of our strategic marketing plan, and must be accounted for.
Summary
It is important to be intentional about the design of your supplement packaging, whether it be with regard to the design of printed cardboard boxes, structural design, or design printed with clean, on-brand designs. Once you have identified your local source for obtaining packaging (i.e., “custom shipping boxes near me”), you will also have a great deal of flexibility in the turnaround times for getting your order produced and likely significant cost savings.
Explore a manufacturer for packaging options. Yiruixing Packaging is a custom packaging supplier, which is an excellent starting point for developing your supplement packaging concept into reality.
FAQs
What is the best type of box to package supplements?
Printed cardboard boxes are among the most common supplement packaging. They are inexpensive, environmentally responsible, durable, and provide great branding opportunities.
Should supplements appear as minimalist-designed boxes?
Yes. Minimalism implies quality, safety, honesty, and transparency – all key factors when selecting products to purchase or consume.
How to create a premium feel to your boxes?
Use finishing techniques like spot UV, embossing, foil stamping, or matte cladding. All of these can dramatically improve the perceived value of your boxes.
What features do structural designs provide when shipping supplements?
The structural design should be snug, made from corrugated material, and have enough space inside for inserts that remain securely fastened to the container during shipping.
Why would I search for “Custom Shipping Boxes Close to Me”?
Local suppliers often provide quicker service than overseas suppliers. Additionally, local vendors may have more accurate pricing due to lower shipping costs, making it easier to obtain samples and provide better cost controls.
