Everything you wanted to know about Product Packaging Inserts 

Your company can use packaging as a very powerful marketing tool. However, there is much more to think about than just your box if you want to really benefit from this. It’s easy to add box inserts to your packaging, but it might be the icing on the cake for your branding! In addition to improving your consumers’ unboxing experience, corrugated packaging box manufacturers make package inserts that offer useful clues for cross-selling, requesting feedback, and establishing an emotional connection with your target audience. If you’re impressed by these statistics, this article will tell you everything you need to know about personalized packaging inserts’ various choices and advantages.

What are Packaging Inserts?

In their most basic form, inserts are extras added to your package to make the unwrapping experience more memorable. There are two categories of packaging inserts which are:

Box inserts

Box inserts are extras that help your products get to your consumers’ doorstep safely by supporting and protecting them. Additionally, even if the primary goal is product protection, printing on box inserts is still feasible, giving you the opportunity to include your branding through patterns, forms, and even text, into the interior of the box.

Promotional inserts 

Conversely, promotional inserts interact with consumers instead of safeguarding the goods. Sample product inserts, thank-you notes, and discount codes are a few examples of this kind of insert, which is usually used to promote products and foster relationships with customers.

Types of Box Inserts

Corrugated carton

Usually, these corrugated carton inserts keep the goods away from the walls of the cardboard package. In the event of damage during storage, transit, or hand delivery, its fluted material layer absorbs and lessens the shock the item experiences. These inserts aren’t appropriate for little products and objects or primary packaging with intricate shapes because of their thickness. Similar to paperboard inserts, Kraft paper can be printed in black and white, but the white paper type is best for colorful printing.

Chipboard

Chipboard or particle board inserts are made from many recycled paper sheets that have been bonded and compressed together. They are more suited for lightweight, non-fragile objects because they are thinner than corrugated boards and lack flutes. Chipboards work well as inlays, separators, and pads for stacked objects, much like corrugated inserts.

Paperboard

Despite being thinner than corrugated containers, paperboard is more adaptable. They are simple to fold and may be resized to fit your exact specifications. The most popular paperboard choices are unbleached brown or Kraft paper for black-and-white printing and solid bleached sulfate (SBS) for excellent colored prints. They go well with your paper box and are also the cheapest insert form.

Types of promotional inserts

Thank you card inserts

A simple and sincere approach to interacting with your customers is through thank-you cards or personal notes. A simple “thank you for shopping with us” message has a significant impact on the relationships that firms develop with their target market because consumers want to feel genuine connections with the brands they purchase from.

Discount code inserts

Promotions that save money can promote client retention and repeat business. By including inserts in your products, you can make sure that your customers can see and think about the offer rather than simply ignoring it.

Referral card inserts

Referral cards that offer discounts or freebies to your customers and their friends might help you transform them into your extended marketing team. To make “customer recruitment” appealing and enjoyable, make your referral inserts appear like business cards or invitations.